Following a 'Design for Good' brief in a team of two, I created a conceptual solution to the rising number of STIs in young people. Stiff works alongside ASOS to offer free and discreet STI test kits sent within ASOS orders and packages, making getting tested more accessible and less intimidating for young adults.
Incorporating innuendo and puns within both design and copy added a youthful charisma to the project, and when paired alongside playful shape, colour and motion motifs, I was able to create something which felt suitable and appealing to the generation Z audience.
