#NurtureNature is an awareness campaign in response to a YCN brief set by Patch, an online plant retailer. The campaign utilises playful copywriting to draw parallels between traditional parenting and plant ownership to form 'Plant Parenting', demonstrating that shopping with Patch makes owning a plant simple, convenient and meaningful. Adverts are places around public transport and across social media to promote Plant Parenting with Patch as a way for the millennial demographic to put down roots without interrupting their faced-paced lives. 

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