Adobe wanted to globally sponsor women’s football - but not just stick a logo on it.
So for the 2023 World Cup, I helped flipped the script: giving fans the tools to make the game louder, bolder, and entirely theirs.
So for the 2023 World Cup, I helped flipped the script: giving fans the tools to make the game louder, bolder, and entirely theirs.
From chants to TikToks, posters to player tributes - Make it Possible helped fans become part of the action, not just watch it.
Role: Mid-Weight Creative (working alongside CD)
We kicked things off with a hero film for FC Bayern - a global stage with a grassroots roar.
A film for the fans who’ve backed women’s football for over 130 years.
A film for the fans who’ve backed women’s football for over 130 years.
Then came Girls Rise: a spoken-word love letter to the women’s game and supporters of Real Madrid, starring a poet and a freestyler.
Dropped just before the England vs. Spain final.
Nominated at Campaign’s Brand Film Awards. Big moment.
Nominated at Campaign’s Brand Film Awards. Big moment.
To fuel the fandom, we launched:
– Adobe’s first TikTok lens
– Themed Giphy stickers
– Custom Adobe Express templates
– Adobe’s first TikTok lens
– Themed Giphy stickers
– Custom Adobe Express templates
The fanbase didn’t just watch the tournament - they helped shape it.
