Slaying traditional media with Netflix’s epic Witcher Season 3 campaign.
Netflix wanted an epic Witcher campaign that didn’t rely on violence or gore, so we disrupted traditional OOH placements with smile in the mind style executions.
Working in a pair, we developed the creative platform 'Slay the media, not the monster', using The Witcher’s unstoppable force to take down traditional media formats - making a bold statement without the bloodshed. The campaign stopped people in their tracks and made the media feel like the real victim.
My Role: Mid-Weight Creative
