Spicing up the holidays with Prime Video's most daring stunt and OOH yet.
Prime Video wanted heat. So I gave them a scandal.
To promote Culpa Tuya, the second film in the Culpables trilogy, I created a campaign that dialled up the drama, the spice, and the voyeurism.
To promote Culpa Tuya, the second film in the Culpables trilogy, I created a campaign that dialled up the drama, the spice, and the voyeurism.
The centrepiece: a raunchy silhouetted window stunt in Madrid. Two lovers. One very public view. Designed to stop foot traffic and dominate social feeds.
Around it, I built an OOH toolkit packed with provocative headlines, perfectly placed across nightlife hotspots and cultural landmarks in Europe: each one cheeky, disruptive, and impossible to ignore.
Role: Creative Lead (oversight from ECD)
