137 years old. Finally invited to the party.
Grant’s wanted to show up where whisky usually doesn’t: before the night even starts.
I helped reposition the brand from a dusty nightcap to the social spark of the pre-game, creating a playful, globally-minded social campaign that connected with Gen Z and Millennials across 15 markets.
From pre-party fashion, trending recipes, AI innovation and big, cultural moments worth clinking glasses to. The campaign blended tradition with playful, modern energy, recasting Grant's as the go-to whisky for getting ready, not winding down.
Role: Creative Lead
