Unleashing chaos at the global premiere with Marvel’s snarkiest new hero.
Disney wanted to celebrate Agatha’s return to Marvel in a disruptive, unforgettable way that truly captured her snarky spirit.
So I locked her soul in an interactive Zoltar-style booth.
As a full-blown agent of chaos, I knew this witch wasn’t here to tell your future - she was here to roast it. Dishing out unhelpful, off-the-wall ‘mis-fortunes’ with a side of sass and a knowing sneer.
The goal was to create a moment: a gloriously unhinged, totally immersive bit of brand-world-building that sparked attention before, during, and long after the premiere.
Role: Creative Lead (Overseen by ECD)
