Creating an eye-watering challenge to launch Tesco Mobile's first-ever TikTok ad campaign.
For Tesco Mobile’s first-ever TikTok campaign, I developed BBH's B-lime-y concept for social, marking the brand’s debut on the platform and their first partnership with a creator.
The idea, “Eat a lime, say the line,” featured internet personality Luke Vernon and real Tesco customers taking a bite of a sour lime and delivering Tesco Mobile’s key messaging in a playful, social-first way. The concept was designed to generate engaging, humorous content that would resonate with TikTok users and stand out in their feeds.
My Role: Creative Lead (Oversight from CD)
