Going beyond the box with Qmee’s playful and rewarding refresh, turning downtime into something exciting.
Qmee, a Kantar-owned survey platform, needed to stand out in a crowded market. The campaign flipped the script on traditional survey messaging by focusing on the emotional rewards of turning boring downtime into something productive and rewarding.
Partnering with illustrator Mark Ward, I brought the concept to life with playful, personality-packed visuals and witty, relatable messaging. A range of creative assets were developed to refresh the brand’s image and engage new audiences.
My Role: Creative Lead (Oversight from ECD)
