Audi’s 2026 Formula 1 debut couldn’t just be an announcement.
It had to roar.
It had to roar.
There was one catch:
No car. No track time. No race footage.
No car. No track time. No race footage.
So I built the world.
As an F1 fan, I knew this launch had to reward the community - cinematic vignette reveals that felt epic, powerful and unmistakably Audi. With almost no physical assets to work with, I turned to high-end 3D, precision art direction and bespoke sound design to create tension and theatre around a team that didn’t yet exist.
The world-building stretched beyond Audi, seamlessly integrating partners Castrol and Revolut into the same visual universe: aligning performance, innovation and ambition from day one.
The logo reveal became Audi F1’s highest-performing organic post ever, with 5.1M views.
